ForumPiscine 2027: A New Era for the Pool and Wellness Industry
The European pool and wellness industry is entering a new era, driven by sustainability, energy and water efficiency, digitalisation, and evolving user expectations. Alongside this transformation, trade fairs are also evolving beyond events focused solely on showcasing products and technologies, becoming platforms for knowledge sharing, new business partnerships, and the development of a shared industry vision. Bringing industry professionals together in Bologna, Italy, ForumPiscine will place the key issues shaping the future of the sector at the heart of its 2027 edition, from innovative pool and spa technologies and AI-powered systems to sustainable water management and wellness investments. In our exclusive interview with ForumPiscine, we discussed its vision for 2027, the transformation of the European pool industry, its perspective on the Turkish market, and the new business opportunities emerging for the years ahead.
The European pool and wellness industry is undergoing a significant transformation, driven by sustainability, energy and water efficiency, digitalisation, and changing user expectations. Positioning itself at the heart of this transformation, ForumPiscine 2027 aims to offer industry professionals much more than an exhibition of new products and technologies: it seeks to provide a comprehensive platform for knowledge sharing, business development, and stronger international collaboration.
Technology and Sustainability Take Centre Stage
Energy-efficient technologies, smart automation, AI-powered systems, and IoT solutions will be among the key highlights of the 2027 edition. Sustainable water resource management, advanced pool construction and insulation systems, innovations in water treatment and monitoring technologies, and new solutions for pool safety will also feature prominently.
According to ForumPiscine, water management will become one of the most critical issues for the industry over the next five to ten years. Water treatment, recovery and reuse, together with the optimisation of water consumption, will play an increasingly decisive role in both the design and operation of pool and wellness facilities. At the same time, artificial intelligence and digital systems will enhance efficiency, safety, and the quality of the user experience in facility monitoring and management.
Wellness Is Now a Global Growth Sector
With increasing investment in tourism and hospitality, the wellness and spa sector is also entering a new phase of growth. Hybrid concepts that integrate pools and spas with outdoor environments are giving rise to new investment models that combine hospitality, wellness, and experience-driven tourism.
Through XLeisure, ForumPiscine brings together the pool, spa, fitness, and wellness sectors on a single platform, and this integrated approach will be expanded further in 2027. OUTEX – Outdoor Experience will introduce outdoor living, hospitality, and exterior space solutions, while BeFire will broaden the offering with different product categories dedicated to outdoor living. City Vision Sport & Life, developed through the collaboration with City Vision, will focus on the role of aquatic activities, wellness, and sports spaces in urban transformation and in improving quality of life.
Türkiye: One of the Mediterranean’s Dynamic Markets
ForumPiscine regards Türkiye as one of the Mediterranean region’s notable and dynamic markets, particularly due to the growth of its hospitality sector and continued investment in tourism. As Turkish manufacturers and industry professionals show increasing interest in international markets, ForumPiscine 2027 is positioning itself as an important meeting point for Turkish companies seeking to enter the Italian market or strengthen their existing presence.
The growth potential of Italy’s residential, tourism, and hospitality segments also presents new opportunities for Turkish companies. ForumPiscine 2027 aims to provide a strategic platform for manufacturers and industry professionals from Türkiye to gain a deeper understanding of the Italian market and its regulatory environment, meet key industry players, and establish concrete business relationships.
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